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Master's Formula Women 50+

SmartyPants
4.7
★ ★ ★ ★ ★
(681 ratings)
Folate 400 mcg DFE
Iodine 150 mcg
Choline 55 mg
Coenzyme Q-10 60 mg
Omega-3 120 mg
Fish Oil 400 mg
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Score63
Useful multivitamin coverage and eye-health carotenoids are paired with favorable forms of folate, B12, vitamin D, and zinc. The modest specialty doses and sugary four-gummy serving keep it from working well as a focused energy or omega-3 product.
How scoring works
Quantity:120 Gummy(ies) • (30 servings)
Goals:
Energy

Score 63

Useful multivitamin coverage and eye-health carotenoids are paired with favorable forms of folate, B12, vitamin D, and zinc. The modest specialty doses and sugary four-gummy serving keep it from working well as a focused energy or omega-3 product.
How scoring works
$25.59($0.85 per serving)
iHerb
$ 32.00
Vitacost
$ 33.49
Amazon
$ 25.59
Pure Formulas
$ 29.95
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Analysis

The formula combines daily vitamins with a few age-relevant extras, including lutein, zeaxanthin, CoQ10, fish oil, and vitamin K2. L-methylfolate, methylcobalamin, vitamin D3, pyridoxal 5-phosphate, and zinc citrate are helpful form choices.

Specialty ingredients are present at limited amounts. Choline is 55 mg, CoQ10 is 60 mg of ubiquinone, and the fish oil provides only 100 mg of combined EPA and DHA, making the product better suited to general maintenance than focused energy or omega-3 use.

Four gummies supply 6 g of added sugar, creating a notable trade-off for a daily supplement. Older women who want a chewable multivitamin with eye-health carotenoids may find the mix convenient, while anyone seeking strong choline, CoQ10, omega-3, or B-vitamin support will need a more concentrated option.

Who is it for
  • Women over 50 who prefer a gummy multivitamin
  • Adults seeking broad maintenance with lutein and zeaxanthin
  • Users who value active folate and methylcobalamin forms
Best for
  • Broad vitamin maintenance for older women
  • Eye-health carotenoid coverage within a multivitamin
  • Basic folate and iodine support

Pros

  • Provides L-methylfolate and methylcobalamin
  • Includes lutein and zeaxanthin at clearly stated amounts
  • Uses vitamin D3, active B6, and zinc citrate
  • Adds CoQ10, fish oil, and vitamin K2

Cons

  • Only 100 mg of combined EPA and DHA per serving
  • Choline and several B vitamins are modestly dosed
  • Requires four gummies each day
  • Supplies 6 g of added sugar per serving

Warnings

  • Fish oil makes it unsuitable for anyone with a fish allergy.
  • Vitamin K1 and K2 can affect warfarin dosing, so users of vitamin K antagonists should keep intake consistent with clinical guidance.
  • The four-gummy serving adds 6 g of sugar, which matters for people who need to limit added sugar.

Nutrient quality

67 High impact

Several vitamins use favorable forms, but the main energy-related actives are lightly dosed and fish-oil quality is unclear. The sugary gummy matrix reduces the efficiency of the broad maintenance formula.

Ingredient transparency

68 High impact

Most nutrient totals are disclosed, though combined fatty-acid amounts and malformed form entries reduce clarity. Daily intake directions and a complete excipient list are not supplied.

Customer satisfaction

71 High impact

The supplied aggregate satisfaction metric is strong and supported by meaningful volume. No feedback excerpts or complaint themes are supplied, so specific experience patterns cannot be verified.

Value for money

45 Lower impact

Favorable vitamin forms and carotenoids add quality, but the main energy-related ingredients lack dose depth. A high-burden sugary serving further weakens category value.

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Goals

Energy
Impact
Moderate effect
C Goal FitD- Strength of SupportD+ CoverageC+ Formula Quality
Iodine · 150 mcgVitamin D · 30 mcgRiboflavin · 0.26 mgThiamin · 0.24 mgVitamin B12 · 4.8 mcgFish Oil · 400 mgCoenzyme Q-10 · 60 mg

A gummy multivitamin offers only modest support for energy-related nutrition. Iodine can support thyroid hormone production, while small CoQ10 and B-vitamin amounts add limited metabolic context.

CoQ10 falls below a clearly effective range, its molecular form is missing, and the small omega-3 serving does not add meaningful energy depth. The formula suits broad maintenance better than a targeted response to fatigue or low stamina.

Study evidence
Coenzyme Q-10 Supportive 32 studies
Fish Oil Disputed 8 studies
Iodine Adverse 3 studies

Ingredients

IngredientAmount per serving
Calories
40 Calorie(s)
Total Fat
0.5 Gram(s)
Cholesterol
5 mg
Total Carbohydrates
9 Gram(s)
Sugar
6 Gram(s)
Added Sugars
6 Gram(s)
Vitamin A
360 mcg
Vitamin C
60 mg
Vitamin D
30 mcg
Vitamin E
15 mg
Vitamin K
24 mcg
Thiamine
0.24 mg
Riboflavin
0.26 mg
Niacin
4 mg
Vitamin B-6
2.25 mg
Folate
400 mcg DFE
L-Methylfolate
240 mcg
Vitamin B12
4.8 mcg
Biotin
30 mcg
Choline
55 mg
Iodine
150 mcg
Zinc
5.5 mg
Selenium
14 mcg
Sodium
25 mg
Fish Oil
400 mg
Total Omega-3 Fatty Acids
120 mg
DHA, EPA
100 mg
Lutemax 2020 Marigold flower extract
40 mg
Lutein
10 mg
Zeaxanthin
2 mg
Coenzyme Q10
60 mg
Inositol
1 mg
Vitamin K-2
8 mcg
Gluten Free Dairy Free Women 50+
Report overview
Folate · 400 mcg DFE OverallScore80
A Active Ingredient Quality & BioavailabilityA Dose, Safety & Label TransparencyD- Value

An active methylfolate form is clearly identified. The stated folate amount sits in the preferred range, while the B12 amount is below the stated co-supplementation safety threshold. Value is modest for the stated folate form and serving cost.

Iodine · 150 mcg OverallScore58
F Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyF Value

The iodine source is not disclosed, leaving absorption consistency and source purity uncertain. The label clearly states 150 mcg of iodine, an amount optimal for daily maintenance and below the established upper limit. The multi-unit serving raises dosing burden, while cost efficiency is poor.

Choline · 55 mg OverallScore57
B Active Ingredient Quality & BioavailabilityC- Dose, Safety & Label TransparencyF Value

The label provides 55 mg of choline per serving. Choline Bitartrate is suitable for general nutritional and liver support, but it is less targeted to the brain than Alpha-GPC or citicoline. The 4-unit serving creates a relatively high daily pill or gummy burden.

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Sources

Published studies used for the product analysis and the top-ranked studies for each ingredient and goal.

  1. Effects of Coenzyme Q10 on Statin-Induced Myopathy: An Updated Meta-Analysis of Randomized Controlled Trials.
    Qu H; Guo M; Chai H; Wang WT; Gao ZY; Shi DZ · Journal of the American Heart Association · 2019
    Meta-analysis575 participants12 studies pooledEnergy forCoenzyme Q-10
  2. Coenzyme Q10 Supplementation in Athletes: A Systematic Review.
    Fernandes MSS; Fidelis DEDS; Aidar FJ; Badicu G; Greco G; Cataldi S; Santos GCJ; de Souza RF; Ardigò LP · Nutrients · 2026
    Systematic review16 studies pooledEnergy forCoenzyme Q-10
  3. Effectiveness of Coenzyme Q10 Supplementation for Reducing Fatigue: A Systematic Review and Meta-Analysis of Randomized Controlled Trials.
    Tsai IC; Hsu CW; Chang CH; Tseng PT; Chang KV · Frontiers in pharmacology · 2024
    Meta-analysis1,126 participants13 studies pooledEnergy forCoenzyme Q-10
  4. Antifatigue effects of coenzyme Q10 during physical fatigue.
    Mizuno K; Tanaka M; Nozaki S; Mizuma H; Ataka S; Tahara T; Sugino T; Shirai T; Kajimoto Y; Kuratsune H; Kajimoto O; Watanabe Y · Nutrition (Burbank, Los Angeles County, Calif.) · 2008
    Randomized trial17 participantsEnergy forCoenzyme Q-10
  5. Effect of coenzyme Q10 supplementation on fatigue: A systematic review of interventional studies.
    Mehrabani S; Askari G; Miraghajani M; Tavakoly R; Arab A · Complementary therapies in medicine · 2019
    Systematic review16 studies pooledEnergy forCoenzyme Q-10
  6. Omega-3 Fatty Acid Supplementation for 12 Weeks Increases Resting and Exercise Metabolic Rate in Healthy Community-Dwelling Older Females.
    Logan SL; Spriet LL · PloS one · 2016
    Randomized trial24 participantsEnergy forFish Oil
  7. Effects of fish oil during hemodialysis on nutritional status and quality of life: a randomized double-blinded trial.
    Zhang C; Ge C; Wang J; Sun D · Food & nutrition research · 2022
    Randomized trial103 participantsEnergy forFish Oil
  8. Supplementation of fish oil and olive oil in patients with rheumatoid arthritis.
    Berbert AA; Kondo CR; Almendra CL; Matsuo T; Dichi I · Nutrition (Burbank, Los Angeles County, Calif.) · 2005
    Randomized trial43 participantsEnergy forFish Oil
  9. DHA-rich Fish Oil Increases the Omega-3 Index and Lowers the Oxygen Cost of Physiologically Stressful Cycling in Trained Individuals.
    Hingley L; Macartney MJ; Brown MA; McLennan PL; Peoples GE · International journal of sport nutrition and exercise metabolism · 2018
    Randomized trial26 participantsEnergy forFish Oil
  10. Fish oil reduces heart rate and oxygen consumption during exercise.
    Peoples GE; McLennan PL; Howe PR; Groeller H · Journal of cardiovascular pharmacology · 2009
    Randomized trial16 participantsEnergy forFish Oil
  11. Association of radioactive iodine treatment with survivorship symptoms and primary care utilisation in women of reproductive age with thyroid cancer: a retrospective cohort study.
    Devanarayan P; Hartman M; Partin M · Family medicine and community health · 2026
    Cohort study10,882 participantsEnergy forIodine
  12. Energy level and fatigue after surgery for thyroid cancer: A population-based study of patient-reported outcomes.
    Hughes DT; Reyes-Gastelum D; Kovatch KJ; Hamilton AS; Ward KC; Haymart MR · Surgery · 2020
    Cohort study2,584 participantsEnergy forIodine
  13. Health-Related Quality of Life in Differentiated Thyroid Cancer Survivors: A Cross-Sectional Study From Turkey.
    Gültekin A; Kahraman MY; Şengöz T; Şimşek FS · Head & neck · 2026
    Cross-sectional study202 participantsEnergy forIodine