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Daily Vits

NOW
4.7
★ ★ ★ ★ ★
(8116 ratings)
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Score 72

A budget-friendly daily multivitamin that delivers a broad spectrum of essential nutrients, suitable for those looking for general nutritional support.

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scaleQuantity:100 Tablet(s) • (100 servings)
track_changesGoals:

leaderboard Score 72

A budget-friendly daily multivitamin that delivers a broad spectrum of essential nutrients, suitable for those looking for general nutritional support.

How scoring works
$10.95($0.10 per serving)
Pure Formulas
$ 10.95
Daily Vita
$ 11.00
Vitacost
$ 11.62
iHerb
$ 11.62
Walmart
$ 15.47
Amazon
$ 22.00
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psychologyAnalysis

NOW Daily Vits presents itself as a practical, everyday multivitamin designed to cover a wide range of basic nutritional needs. It contains a comprehensive blend of vitamins and minerals, aiming to support general health and energy. The formula includes some good forms, like methylcobalamin for B12 and several chelated minerals such as zinc bisglycinate and ferrous bisglycinate, which are often better absorbed.

However, it also features some more basic ingredient forms, like ergocalciferol (D2) for vitamin D and folic acid for folate, alongside calcium carbonate. The doses for certain ingredients, such as vitamin D at 400IU and the trace amounts of lutein and lycopene, are on the lower side. This product is well-suited for individuals seeking an affordable, straightforward supplement to complement their daily diet for overall foundational health.

thumb_upPros
  • Very economical price per serving, offering great value.
  • Includes well-absorbed chelated mineral forms for zinc, iron, copper, and manganese.
  • Features active methylcobalamin for Vitamin B12.
  • Contains natural D-alpha-tocopheryl succinate for Vitamin E.
  • Provides a wide range of essential vitamins and minerals for daily support.
thumb_downCons
  • Vitamin D is in the D2 (Ergocalciferol) form and at a relatively low dose (400IU).
  • Folate is provided as synthetic Folic Acid instead of the more bioavailable L-methylfolate.
  • Calcium is in calcium carbonate form, which may be less absorbable for some individuals.
  • Magnesium includes magnesium oxide, a less absorbable form.
  • Lutein and Lycopene are present in minimal, likely sub-therapeutic amounts.
warningWarnings
  • Individuals with specific or higher vitamin D needs may require additional supplementation or a different multivitamin.
  • Those sensitive to iron should consult a professional, although ferrous bisglycinate is generally well-tolerated.
  • If you are pregnant, nursing, or taking medications, it is always wise to consult a healthcare professional before starting any new supplement.
scienceNutrient quality
70 High impact

The nutrient quality is a mix, featuring excellent forms for some minerals and Vitamin B12, but also including less optimal forms for Vitamin D (D2), Folate (Folic Acid), and some other minerals.

visibilityIngredient transparency
90 Highest impact

The product provides a clear and detailed list of all ingredients, including specific forms and quantities, allowing for informed decision-making.

workspace_premiumValue for money
88 Highest impact

Offering a broad range of essential vitamins and minerals, some in well-absorbed forms, at such a low price per serving represents outstanding value for general health support.

thumb_upCustomer satisfaction
85 Highest impact

The very high review count (7917) generally indicates a strong level of customer satisfaction with this product, suggesting it meets user expectations for a daily multivitamin.

storefrontBrand
80 Highest impact

NOW is a well-established and reputable brand in the supplement industry, known for its consistent production and wide availability of health products.

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track_changesGoals
flagGeneral Health
Impact
Highest effect
Delivers a comprehensive array of essential vitamins and minerals crucial for maintaining everyday bodily functions and overall well-being.
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flagEnergy
Impact
Highest effect
A complete B-vitamin complex, along with iron and magnesium, supports cellular energy production and may help reduce fatigue.
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flagImmunity
Impact
High effect
Features key immune-supporting nutrients like Vitamin C, Vitamin D, Zinc, and Selenium.
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flagHeart Health
Impact
High effect
Provides B vitamins, magnesium, and potassium which can contribute to overall cardiovascular well-being.
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flagHair Health
Impact
High effect
Includes Biotin, Zinc, and Vitamins A and C, nutrients often associated with supporting healthy hair.
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flagMetabolism Boost
Impact
High effect
Chromium, B vitamins, and iodine are included, which are known to support metabolic processes.
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flagCognitive Support
Impact
High effect
B vitamins, zinc, and other micronutrients can contribute to nerve function and cognitive processes.
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flagNail Health
Impact
High effect
Biotin, zinc, and vitamins C and E are known to support the growth and strength of nails.
View goal →
scienceIngredients
IngredientAmount per serving
Vitamin A
3500 IU
Vitamin C
60 mg
Vitamin D
400 IU
Vitamin E
30 IU
Thiamine
1.5 mg
Riboflavin
1.7 mg
Niacin
20 mg
Vitamin B6
2 mg
Folate
400 mcg
Vitamin B12
6 mcg
Biotin
300 mcg
Pantothenic Acid
10 mg
Calcium
150 mg
Iron
9 mg
Iodine
150 mcg
Magnesium
75 mg
Zinc
15 mg
Selenium
35 mcg
Copper
1 mg
Manganese
2 mg
Chromium
60 mcg
Molybdenum
35 mcg
Potassium
40 mg
Lutein
100 mcg
Lycopene
100 mcg
grain_off Gluten Free person Adults 18–50 eco Vegan Kosher free_breakfast Dairy Free eco Vegetarian
flagReport overview
Vitamin E 85
Features D-Alpha-Tocopheryl Succinate, a natural and generally preferred form of Vitamin E.
scienceView ingredientinventory_2View products
Zinc 85
Provides Zinc as Zinc Bisglycinate, a chelated form generally known for good absorption and gastrointestinal tolerance.
scienceView ingredientinventory_2View products
Selenium 85
Contains Selenium as L-Selenomethionine, a well-regarded and bioavailable organic form of selenium.
scienceView ingredientinventory_2View products
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